Tips for Marketing Your Health Care Practice

I have found two articles by marketing consultant Elizabeth Mansfield incredibly helpful in provoking new ideas for promoting P&O Care. I think many of these tips could easily be adapted by any health care practice seeking to increase the number of people they can serve. In "Marketing 101" in the O&P Almanac, Mansfield gives her "Top Ten Marketing Tips." In "Diabetes and Niche Marketing," in O&P Business News, Mansfield recomends that any group serving large numbers of diabetics tailor some of their literature and programs specifically for this sizable demographic.