Friday, January 30, 2009
Thursday, January 29, 2009
Wednesday, January 21, 2009
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Monday, January 19, 2009
I just found an interesting entry on http://findingDulcinea.com. Thought you'd like to look at it too.
Friday, January 9, 2009
Wednesday, January 7, 2009
Liana is a young BK amputee who recently won both first place over-all and first place in the beam competition in two gymnastic competitions at the St. Louis Gym Centre. She jut turnd seven years old and has been an amputee since birth.
Liana works with P&O Care's Greg Doerr. She started performing gymnastics three years ago. During the summer months she swims with her prosthesis. Keep u the hard work, Liana. We're proud of you!
Monday, January 5, 2009
The marketing guru for the prosthetic and orthotic profession, Elizabeth Mansfield, has recently argued that all healthcare practices need to use YouTube to get out their message. “I am going to repeat that - Consumers are very interested in watching long-form health videos - and you can give them stuff to watch without spending a lot, if any!, money,” she writes. Not long ago, as reported in the digital marketing blog Click Z, Excedrin became one of—if not the—first pharma companies to ask their consumers to make their own videos, inspired by their product, and upload them to YouTube, where anyone could view them. These were not simply “I love this product” videos, mind you; in fact, they weren’t supposed to say anything about Excedrin at all. The contest asked users to video themselves doing anything at an incredible speed, promoting Excedrin’s claim to cure a headache in fifteen minutes. The winner video taped himself hang gliding.P & O Care has a channel on YouTube with over 63,000 views. The videos include amateur shots of a pediatric bilateral amputee walking at the St. Louis Galleria and ice skating, along with a two-minute, professionally produced, news-style commercial. If you serve patients in the medical field, what kinds of videos could you encourage them to post on YouTube that might reflect positively on your practice, whether or not they say anything about you or not? If you are a patient, what fun activity would you not be able to enjoy were it not for your favorite healthcare practice? Take some pictures or a simple video on your digital camera, and send it in or post it on YouTube yourself.
Even though there is risk involved in not controlling content, there is so much more to be gained from the authenticity of a video filmed and posted by a patient. Still, there are hurdles to overcome. Many patients may lack the camera or camcorder needed to make the video, and unlike Excedrin, any practice that directly serves medicare patients cannot be giving out cash prizes. Often, however, the thrill of being on the internet and supporting a good cause provides plenty of motivation, and practice employees can be recruited to film patients either in the office or, better, in their homes. Remember, while a patient testimonial telling how much they like your practice is good, a personal story is better, and the best thing would be straight video evidence of activity the patient would not be able to enjoy without your intervention.