I have found two articles by marketing consultant Elizabeth Mansfield incredibly helpful in provoking new ideas for promoting P&O Care. I think many of these tips could easily be adapted by any health care practice seeking to increase the number of people they can serve. In "Marketing 101" in the O&P Almanac, Mansfield gives her "Top Ten Marketing Tips." In "Diabetes and Niche Marketing," in O&P Business News, Mansfield recomends that any group serving large numbers of diabetics tailor some of their literature and programs specifically for this sizable demographic.
Monday, October 22, 2007
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Thanks Bill! If you're looking for other articles, some of the O&P Almanac articles are archived online at aopanet.org/op_almanac/archives/2006_index.php
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