Allied Healthcare Promotions Tip #1: There is No Little Guy

Some sales advice will tell you to only focus on VITO, or the Very Important Top Officer, such as a physician. That’s crazy. Yes, many times doctors will be very involved in where their patients receive allied health care services, but many will also defer to their nurses or medical assistants. Receptionists have very important jobs but get very little respect, and they know it; so if you respect them, learn their names, and maybe even ask them about themselves once in a while, you are much more likely to get the meetings you need with the people they serve. Good professionals respect the opinions and first impressions of their assistants. If you come across as arrogant, smug, or condescending, forget about it!