You might even want to say something complementary about them. In healthcare especially, being perceived as greedy or overly competitive will hurt you. If yours is the only practice making sales calls and asking for referrals, that could become even more of a perception. When you make sales calls, make it your mission not merely to increase business but also to benefit people. Your competitive presence might provide the incentive that raises the quality of care across your region. And as a resource available to your patients’ physicians, you add value to the care they provide, too.
When competition is seen as an important but friendly (and fun!) game, everyone has the chance to win. But when competition devolves into warfare and turf battles, everyone looses, especially your patients and their doctors.
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